59. Yuri Mendes

Yuri is a social entrepreneur. His projects transcend popularity, and the drive for social change results in long-lasting benefits for the city and people's lives. We spoke about his relationship with the city council, his inspiration drawn from living abroad, the love for the city that watched him grow and how we all share the responsibility to make it better. All of this and more sprinkled with a bit of fun and a caipirinha on the side.